AI integration for small businesses
Put AI to work in your business in the next 90 days.
Practical, hands-on help for owners who are short on time, short on staff, and unsure which AI tools are worth the money.
Sound familiar?
AI moves faster than a small business can.
Owners tell me the same three things. None of them are about the technology.
Too many tools, too little time
New AI products show up every week. You don't have the hours to test them, and you worry about missing the one that matters.
No one to set it up
There's no IT department, and hiring an AI specialist isn't in the budget. The trial accounts sit unused.
No proof it's working
You've tried a few things, but you can't say whether they saved time or brought in business.
Where AI pays off first
We start with the routine work that eats your week, in the three places most small businesses feel it.
Marketing and sales
- On-brand posts, emails, and web copy in a fraction of the time
- Faster follow-up on leads
- Simple tracking of what brings in customers
People and HR
- Clear job postings and interview guides
- Onboarding checklists and training materials
- First drafts of policies and handbooks for your review
Finance and operations
- A plain-English monthly summary of your numbers
- Routine documents, quotes, and reports
- Standard procedures written down once, used every time
Free · About two minutes
How ready is your business for AI?
Rate each statement from 1 (not at all) to 5 (fully true). You'll get a readiness score and the areas to look at first. Nothing is saved or sent anywhere.
Four ways to work together
Start with the audit. Everything else builds from what we learn there, and if you go on to the Sprint, the audit fee comes off the price.
Start here
AI Readiness Audit
One working session on your business as it runs today. You leave with a short written plan: where AI can save you time, which tools fit your budget, and what to do first.
Hands-on integration
90-Day Sprint
We pick one or two workflows, set up the tools with you, build the templates, and train your team to run them. We agree on one measurable target on day one, such as hours saved each week or qualified leads each month, and check it at day ninety.
Stay current
Weekly Group Coaching
A standing hour on Zoom with other owners working through the same questions. What's new, what's working, and what you can safely ignore. You also get peers who are a step ahead or a step behind.
Tools and community
Partner Portal
Ready-to-use templates, prompt libraries, and short how-to guides, updated as the tools change, plus a community of owners putting AI to work.
How it works
Three steps, in order. You can stop after any of them.
Audit
Find the one or two changes that will pay off fastest in your business.
Sprint
Build them into the way your team already works, with a target we can measure.
Keep current
Group coaching and the portal keep you from falling behind as the tools change.
What you can count on
Three commitments
- Augment, don't replace. AI takes the routine work so your people can do the work only they can do.
- Measure it. We note where you start, so at the end you can see what changed in hours, leads, or turnaround time.
- Build it in-house. Your team owns the workflows when we're done. You shouldn't need me forever.
About Superior AI Consulting
I'm Thomas J. Norman, Ph.D., a professor of management at California State University, Dominguez Hills. I teach management, human resources, compensation, and labor relations, and I've served as department chair and acting associate dean. I'm also the faculty founder of the university's Innovation Incubator.
Superior AI Consulting grew out of the National Science Foundation's I-Corps program at the University of Wisconsin–Madison. Through it, I interviewed small-business owners and marketing leaders about what they need from AI. Their answer was consistent: less hype, more hands-on help, and proof that it paid off. The four services above are built on those conversations.
My next book, Judgment Call, is about management judgment in the AI transition. This practice is where that research meets a real business.
Why "Superior"? I was born in Duluth and grew up in northwestern Wisconsin, near Lake Superior. The name is a nod to home, and a standard for the work.
Background
- Entrepreneurial Lead, NSF I-Corps, University of Wisconsin–Madison, Fall 2025
- Professor of Management, CSU Dominguez Hills; past department chair and acting associate dean
- Faculty founder, CSUDH Innovation Incubator
- Gallup Certified CliftonStrengths Coach
- Ph.D. and M.A., University of Minnesota
- A.B., Harvard University
- Author, Management and Compensation (2026); Judgment Call, in press
Start with the audit
The booking form takes about five minutes and asks about your business and the work that eats your week, so our hour starts in the right place. The audit is $495, credited toward the Sprint, with $200 off for an SBDC, incubator, or chamber referral. If AI isn't the right fix for what you're facing, I'll tell you that too. Prefer email? Write to me directly.